Helping a Local Businesswoman Achieve Her Dream

At Landsker Business Solutions, we are dedicated to turning dreams into reality for local entrepreneurs. One inspiring story is that of Bethan Thomas, a former fashion buyer who successfully secured £40,000 in funding to purchase her dream business—Susie’s Sheepskin Boots.

Established in Narberth by Susie Lincoln in the 1970s, Susie’s Sheepskin Boots has been keeping toes toasty in Pembrokeshire for over 45 years. For Bethan, the brand holds a special place in her heart. She recalls, “All the cool kids were wearing them, and I was so excited when my parents treated me to a pair too.” After moving away for work and enjoying a successful career as a fashion buyer with brands like Kurt Geiger and JD Sports, Bethan wanted to return to Pembrokeshire to raise her son by the sea. When she learned that Susie’s Sheepskin Boots was on the market, her fond childhood memories resurfaced. With her background in fashion, she saw a logical fit but recognised she needed help—especially with funding.

Bethan first heard about Landsker Business Solutions during a drop-in session at the Bridge Innovation Centre, where she met Consultant Wayne Evans and Director David Selwyn. She reflects, “My experience with the Landsker team was nothing but excellent. Their expertise in local and national grants and funding has been pivotal in helping me buy and grow Susie’s Sheepskin Boots. Wayne was my direct contact, providing invaluable support in building my business and financial plans. He was easy to talk to, and I felt comfortable reaching out to him without judgment. Wayne and David guided me through the funding application and the ‘Dragons’ Den’ style interview I had been worried about. They were always in my corner, sharing my passion and vision for Susie’s Sheepskin Boots.”

Wayne Evans, said, “It was a pleasure to help Bethan realise her dream and keep such a well-known Pembrokeshire brand thriving. Many business owners are unaware of the support and guidance we offer here at Landsker, so I encourage anyone who needs business support to reach out for a chat about how we might help.”

At Landsker, we are proud to assist local entrepreneurs in achieving their goals. If you’re looking to turn your business dreams into reality, don’t hesitate to get in touch with us.