Vicky North is a micro-baker and runs bakery and cookery workshops from the Vic North Cookery School in Manordeifi, North Pembrokeshire.
Vicky has accomplished a lot since selling at her first local producers’ market in Cardigan in 2011. With plans for the business to expand rapidly in the foreseeable future, she needed a convenient and creative way to convey her skills, the company vision and her achievements to a wider audience, specifically national media.
The solution needed to showcase the core business in addition to promoting her ongoing activity via social media and her blog. It also needed to have the flexibility to host ‘hot off the press’ content for ongoing media use.
Working closely with Vicky and her creative copywriter, Landsker created an outline structure and brief to gather creative content for a press pack. Landsker designed and produced an interactive brochure to host the core details of the business, in addition to links to specific website or blog pages, enabling Vicky to update content when relevant.
The press pack can be accessed directly from the Vic North website and is viewable across various mobile devices, providing a convenient way for busy journalists to access and download the most up to date information on the go.
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