The Fir Tree Centre is the result of a successful community project instigated and run by the Fir Tree Association. The newly built centre runs as a registered charity and social enterprise with a mission to enrich the lives of the Quakers Yard community, through leisure time and learning activities.
The team required a brand and supporting marketing materials to promote the centre facilities, the community café and recruit volunteers.
Landsker developed an umbrella brand and sub brands to link 3 associated groups; Fir Tree Centre, Fir Tree Association and Fir Tree Cafe. A user-friendly website was built to encompass what the centre has to offer which can be cost effectively managed in-house, as new information becomes available. A full colour tri-fold leaflet was designed for distribution at the launch event and surrounding information outlets. All materials were designed to ‘clear print guidelines’ from the RNIB (Royal National Institute for the Blind).
Development of documentation and a process to support engaging with volunteers
Advice and support on best practise with regard employment
Independent governance audit and action plan to support effective board development
Financial projections & cash flow management tool for a 3 year period
Actual vs Forecasted comparison tool
‘Catering’ and ‘promotional’ calendars
•Branding & logos
Brand colour palette
Content managed website with blog
Café branding and sample menu
Email marketing and list management
Social media profiles
One to one training in social media and website management
General business advice and cross fertilisation of ideas