Owners of Welsh Logs, a well-established business in Carmarthenshire have over 30 years’ experience in the timber industry and comprehensive knowledge on timber make up. They made the decision to diversify into high performance wood pellet horse bedding and required assistance with their marketing strategy and supporting marketing materials to introduce themselves and the product into the equestrian market.
Landsker researched the marketplace and undertook a competitor analysis before developing a practical promotional strategy to assist the product launch. We developed a name, brand colour pallete and company logo, and liaised with the client’s website developer to produce keyword-rich textual content for the company website. The brand was also expanded across product packaging, a promotional launch flyer and large format exhibition materials to accompany the team at local events.