Where is my business going, where do I want to take it?
How can I inspire my staff to work towards one common goal?
My organisation needs a company vision, how can I develop it?
What does a company vision look like?
How can I communicate our company vision to my workforce?
The majority of us have an idea of where we want to be in our personal lives, at some point in the future. A young apprentice may have a clear end goal; to have a successful career, before finding a partner, creating a family and settling into a comfortable house. Their colleague may choose not to focus on the future and prefer to see what opportunities arise as life unfolds.
In the business world, we refer to our end goal as our ‘vision’ and similarly, the level of focus can vary considerably by organisation.
Your vision is the glue for your organisation
Surprisingly, it is quite common for the management of an organisation to have a clear company vision, but for their employees to be none the wiser. In this instance, the management team have successfully completed stage one of their envisioning process by deciding on an end goal, but have failed to communicate what this means to their employees.
Organisations with a workforce that understand and are able to translate their vision into practical actions are more likely to succeed, quite simply because they are aware of one common goal. Landsker’s analogy of vision is the ‘glue’ for an organisation, it holds everything together.
A company vision should:
- Convey your aims for the future
- Literally explain your end goal
- Be realistic and credible
- Be succinct
- Inspire you, your employees and your customers
Having an effective vision:
- Provides a focus to remind everyone what they are working towards
- Raises your profile by providing a professional snapshot of your business
- Inspires team working to the collective pursuit of a common goal
- Inspires progression into other areas of planning, e.g. strategy, mission, business plans
Making your vision tangible
So how do you go about developing your vision and what should it look like? If your vision is to climb Snowdon, it is very likely, on a clear day that you’ll get there. The important factor in planning to reach the summit, is which path you are going to take. Some routes are gentle with spectacular scenery along the way; others are less scenic, but steeper and more physically satisfying. Some routes will get you there quicker but with higher risk.
An organisation’s vision includes key points of aspiration and caters for real circumstances such as time constraints, budget, market forces and geography. The result may become a series of clear, interdependent, or related statements, where collectively each contributes to the total being greater than the sum of its parts.
Install your mission
Landsker’s mission is to ‘add value every day’ and we are confident that every member of our team understands and most importantly honours this approach within their daily work. Your mission statement isn’t just part of your paperwork, it describes how you are practically going to reach your vision and you should wear it like a glove. Your mission statement should be your organisation’s essence.
Having a clear and succinct mission statement is an integral part of defining your vision and is critical to achieving business success.