Do I need to be a computer whizz to use social media?
Can using Facebook or Twitter help increase my Google rankings?
How can I keep in touch with my customers?
I’d like to create a blog, can you help me set it up?
How can I measure the effect of my social media activity?
Social media has well and truly made its mark and is now a crucial part of every business’ marketing strategy. Trivia about who’s got the most friends on Facebook and tweets of what your best friend from school had for their breakfast are no longer hot topics. Businesses that have done their homework now understand the power of two-way conversation and the potential for increased online exposure, which in turn, leads to more sales.
Social Media for Search Engine Optimisation
Business owners studying the basics of search engine optimisation (SEO) will be aware that on-page SEO (typically their website), accounts for just 25% of search engine positioning and off-page SEO (inbound links from other authoritative websites), contributes a huge 75% to the final search result.
Conversations within social platforms such as Facebook, Twitter, LinkedIn, YouTube and Blogs provide some of these crucial inbound links, linking mentions of your brand, product or service as keywords to influence the ever-changing rules of search engine rankings.
If you’re not yet convinced that your business needs to spend time on the basics of social media, it’s advisable to reconsider, if not simply to increase your SEO.
Build a community
Other key reasons to ‘go social’ are to build or join a community to encourage customer loyalty in your particular field, to nurture relationships by engaging with existing customers and to share news and updates real-time with immediate effect.
Grasp the basics
Landsker enjoys working with clients who are keen to understand the basics, before taking control of their own social activity. The benefit of doing this is that you remain in direct contact with your customers, enabling you to monitor what they are saying and how they are reacting to your brand. Landsker is equipped to provide step-by-step, one to one and group tutorials on the basics of social media, empowering you to either join, or stay one step ahead of the competition.